Families and friends are enjoying the comfort of holiday traditions, old and new. We asked the gord-geous UDG family to confess something crazy, funny, or disastrous that they experienced during Thanksgiving. The rules of Never Have I Ever are simple: Share this game with a crowd and players take turns
One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this tool, you’ve likely interacted with a bot or chat agent as a B2B buyer or B2C consumer on a website you’ve visited in the past
Marketing development funds (MDF) — also known as channel or co-marketing programs — is one of the most common sources of friction between companies and their selling partners. Typically, companies provide co-op style marketing dollars to resellers so these partners can, in turn, invest in marketing and engagement activities to
Better engagement is achievable through creating the right content that customers and prospects actually want to consume — and it is a lot easier than you think. Customers and prospects want personalized and humanized information that is beneficial and timely, enabling buying decisions and experiences that are informed and positive.
Sales development reps (SDRs) need more than talent to win deals — support from management and cross-functional teams along with structured processes that incorporate best practices all play a role in sales readiness and success. Organizations that execute best practices for sales enablement that are ranked as best-in-class as a
Just like it’s time to declutter closets and drawers, for B2B marketers, spring is the perfect time to spring clean your content and revitalize your marketing strategy! 94% of marketers repurpose content, and the remaining 6% plan to do so. Marketers understand that in order to create content that is
B2B events play a key role in helping people meet like-minded industry peers, creating networking and partnership opportunities, and growing brand reach and experiences. And B2B events will continue to be impactful for all industries whether conferences or trade shows are held virtually or live. Here’s our list of 15
Successful B2B marketers are extremely good at pivoting during any rapid change. And if we’ve learned anything from 2020, we know that there’s no challenge too big that we can’t handle — working from home while handling the hybrid curriculum for kids of all ages, the needy pets who exuberantly
When sales enablement strategies are anything but effective, the sales process can quickly become cold and outdated. No matter the industry, sales sequences that are automated, personalized and humanized, and strategic in its nurturing is key to enabling sales and marketing teams to create more opportunities in the pipeline and
The holidays may look a little different this year, but one thing should remain the same — spreading cheer and safely staying connected with those we love. From the UDG family to yours, we wish you a cheerful and safe holiday celebration.
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
