In a crowded content space, B2B marketers face challenges to constantly deliver valuable content to the right people and in the right format. B2B marketers must find ways to take an integrated and resourceful approach to content, and podcasts can do just that. Podcasts make for an ideal channel for
Holidays may look a bit different this year, but the craziness of 2020 is not stopping families and friends from enjoying the comfort of traditions, old and new. This week, we asked the gord-geous UDG family to share how they’re spending Thanksgiving this year and if they’ll be enjoying any
Humanized marketing is at the core of what we do at UDG. It’s more than just helping B2B companies with demand generation and marketing strategy needs — it’s about growing client and partner connections while moving business and technology industries forward. The UDG Team connected with our new partner, Postal.io,
Ah, the channel recruitment strategy — it is no different from a demand generation or marketing strategy and no matter how big or small a channel is, it has been the answer to gaining competitive advantages that ultimately lead to revenue and company growth. More and more service-based businesses are
Data is everywhere — big data, bad data, industry-changing data, data you didn’t know existed — and it all plays a major role in driving how valuable and relevant sales and marketing efforts are. With so much access to innovative technologies that help bring data all around us, it’s sometimes
Undergoing change during unprecedented times is inevitable and most businesses are pretty equipped to handle industry changes under normal circumstances; however, we’re not living during normal circumstances. As the ongoing effects of COVID-19 disrupt how companies navigate sales and marketing team efforts, one thing remains strong — humanized marketing messages
Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all marketing efforts. It plays a vital role in data-driven sales and marketing teams, as having clean data contributes to being able to address strategic questions and gain actionable insights about customers and prospects. Not to
As marketers, we often hear and talk about repurposing content, and in reality, there are very few companies that actually do it. But, why is that? Maybe an image of a box of leftover pizza in the back of your fridge comes to mind when you think of repurposed content,
As the B2B events scene continues to be greatly affected by the ongoing effects of the Coronavirus and new health mandates, companies are reimagining the major role that B2B events play in boosting brand awareness, increasing target audience reach, and creating more relevant and quality connections with customers, prospects, and
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
