Mark vs. Machine
Mark Ganem
March 21, 2023
Our Senior Writer contemplates the potential of AI-generated content. In today’s digital age, content creation has become an essential aspect of marketing. Whether you are
It’s official: We’re a WBENC-Certified Women’s Business Enterprise!
Lisa Wallace
February 23, 2023
It’s taken one full year, some incredible partners, lots of paperwork, and a no-holds-barred interview. Now it’s official: Unreal Digital Group is nationally certified as
Thank You for Being a Trend — A 2023 Marketing Trend, That Is!
Ricky Spiese
January 27, 2023
It’s fairly common at the new year to take time to reflect on the previous 12 months and think about how you’ve progressed (hopefully with
A Round of Santa-plaus for a B2B Holiday
Jeanne Dagalea
December 20, 2022
There are many things to love about B2B marketing—from collaborating with innovative companies and minds to building buyer audiences into communities. B2B marketing has evolved
These Are a Few of Our Favorite Marketing Things
Ricky Spiese
December 19, 2022
To wrap up another great year, UDG wanted to do something special: We asked a few of our clients to share their favorite things about
Is B2B Performance Marketing the Right Fit for My Team?
Cari Baldwin
December 15, 2022
It’s an age-old question: How do you prove that your marketing campaigns deliver actual dollar-for-dollar results? To find the answer, marketing leaders are embracing the
Sales Enablement: Teaching a Sales Mindset to Your Marketing Team
Ricky Spiese
December 2, 2022
Your sales reps complain about the quality of leads they get from marketing. Your marketing team gripes that it doesn’t get the data it needs
Data Hygiene 102: What To Do When Good Data Goes Bad
Ellie Cary
November 21, 2022
The milk in your refrigerator has an expiration date. But all the data that lives within your company’s CRM, Marketing Automation platforms (MAPs) and business
Retro Vibes: Take Your Channel Marketing Strategy ‘Back to the Future’
Dana Harder
October 27, 2022
What’s old is new again. Look at Top Gun: Maverick, a sequel 36 years in the making and the #1 movie in 2022. The song
Are Podcasts Having a B2B Moment?
Dana Harder
October 21, 2022
Have you ever found yourself talking back to your favorite podcast? It’s happened to me! I’m not ashamed to admit that I’ve spoken out loud