The Guide to Event Planning Success
Alexis Sherwood
June 20, 2022
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of
Back to Basics: 3 Questions to Ask Before Every B2B Content Project
Hannah Scott
June 3, 2022
What makes a great piece of B2B content? Flashy visuals? Snappy copy? Or maybe it’s luck? Nope, none of the above. (Although they definitely all
How Would A Four-Day Work Week Work at an Agency? We’re Finding Out.
Dana Harder
May 19, 2022
As agency owners, we often combat the perception and reputation that agencies overwork their employees. On top of that, we know that throughout this pandemic,
Your Office: Remote Team Edition
Jeanne Dagalea
May 5, 2022
Did you know a growing 22% of our future workforce will be remote by 2025? The sudden shift to remote and hybrid work has been
How to Make Sure Your Pardot Prospect Database Is Working as Hard as You Are
Tom Williams
April 25, 2022
Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out of your Pardot prospect database. Over time,
Why Geo-Targeting is So Effective: An Interview with DemandWorks
Cari Baldwin
April 21, 2022
UDG launched our GeoMarketing for Events service at the beginning of 2020, and we all know what happened next! We are pleased to bring this
Tips From the Trenches: 9 Lessons We Learned Making Our Podcast
Dana Harder
April 12, 2022
There’s a misconception around podcasts that seems to always come up: it must be really easy, right? Since it’s just a few people having a
The Marketing Talent Shortage Is Real, and Here’s What You Can Do About It
Tonya Vinas
April 4, 2022
What’s causing the marketing talent shortage and how to respond Are you having a hard time filing open roles? Are the skills you need not
Great Company Culture Eats Foosball Tournaments for Lunch
Julie Cavanaugh
February 23, 2022
Let’s take a walk back in time. Imagine that you’ve time-traveled back to 2015. You’ve landed an amazing role at one of your dream tech
Optimize Your Account Scoring to Take Your ABM to the Next Level
Cari Baldwin
February 10, 2022
One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple