6 Things We Value as Humans
You’ve just completed a load of laundry, folded and put your clothes away, and found all matching pairs of socks. Does sticking a gold star
You’ve just completed a load of laundry, folded and put your clothes away, and found all matching pairs of socks. Does sticking a gold star
As marketers, we proactively write content for busy people with short attention spans. We know our external audiences — B2B buyers — are scanning content,
It’s summer, the cinema multiplexes are packed with the scent of freshly popped popcorn and promising blockbusters, and audiences morph into motion picture critics as
One of the most satisfying moments of my previous career as a magazine editor was when a writer read over the final version of her
Swag is a key element of any marketing strategy, often embedded with direct mail. It’s how businesses elevate their message, reinforce their identity, and convert
Here at UDG, we champion numerous channels for digital advertising – even those not traditionally considered platforms for B2B messaging. As we explored in a
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of
What makes a great piece of B2B content? Flashy visuals? Snappy copy? Or maybe it’s luck? Nope, none of the above. (Although they definitely all
As agency owners, we often combat the perception and reputation that agencies overwork their employees. On top of that, we know that throughout this pandemic,