6 Things We Value as Humans
Julie Cavanaugh
August 15, 2022
You’ve just completed a load of laundry, folded and put your clothes away, and found all matching pairs of socks. Does sticking a gold star
Best Practices For Creating Marketing Content For Your Internal Audience
Heather Clark
August 8, 2022
As marketers, we proactively write content for busy people with short attention spans. We know our external audiences — B2B buyers — are scanning content,
4 Tips For Turning Your B2B Content Into a Sequel
Jeanne Dagalea
August 1, 2022
It’s summer, the cinema multiplexes are packed with the scent of freshly popped popcorn and promising blockbusters, and audiences morph into motion picture critics as
Channeling the Voice of the Brand
Mark Ganem
July 18, 2022
One of the most satisfying moments of my previous career as a magazine editor was when a writer read over the final version of her
How Swagger Is Making Direct Mail and Marketing More Sustainable
Lindsey Andrews
July 11, 2022
Swag is a key element of any marketing strategy, often embedded with direct mail. It’s how businesses elevate their message, reinforce their identity, and convert
How to Slay Your Next LinkedIn Ad Campaign
Lindsey Andrews
June 28, 2022
Here at UDG, we champion numerous channels for digital advertising – even those not traditionally considered platforms for B2B messaging. As we explored in a
Why Now is the Perfect Time to Mix Up Your Social Ads Strategy
Dana Harder
June 22, 2022
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on
The Guide to Event Planning Success
Alexis Sherwood
June 20, 2022
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of
Back to Basics: 3 Questions to Ask Before Every B2B Content Project
Hannah Scott
June 3, 2022
What makes a great piece of B2B content? Flashy visuals? Snappy copy? Or maybe it’s luck? Nope, none of the above. (Although they definitely all
How Would A Four-Day Work Week Work at an Agency? We’re Finding Out.
Dana Harder
May 19, 2022
As agency owners, we often combat the perception and reputation that agencies overwork their employees. On top of that, we know that throughout this pandemic,