Author: Season 2

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S2 E9: Prioritizing People: The Journey in Putting Culture First

Listen Now: About the episode: During this Marketing Gets Real podcast episode, Cari and Dana sat down with Gemma Hood, Founder and CEO of the company culture consultancy Culturehood. The group discussed imposter syndrome and career growth, workplace happiness versus engagement, and maintaining appropriate work/life balance. Some key takeaways include:

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S2 E8: Future Proofing Marketing: Sustainability and AI

Listen Now: About the episode: Nowadays, we are bombarded with vast information, making it crucial to effectively convey complex data in a visually appealing and easy-to-understand manner, This is where the role of data visualization comes in. Data visualization is a powerful tool that allows us to present complex data

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S2 E7: The Podcast Effect: How Audio Storytelling Shapes the Way We Listen

Listen Now: About the episode: Podcasting has become an incredibly practical and strategic approach to fostering meaningful relationships with target audiences and accounts. By featuring industry experts, thought leaders, and influential guests, you can engage prospective buyers throughout the sales funnel and establish a strong rapport – through insightful conversations,

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S2 E6: Unlocking the Power of Intent Data

Listen Now: About the episode: Every decision can be the difference between profit and loss. That’s why the field of Revenue Operations (RevOps) stands as a critical pillar for sustainable growth in modern business. As companies strive to streamline their operations and maximize revenue, they encounter intricate challenges requiring sophisticated

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S2 E4: The B2B Power Couple: Unleashing the Revenue Potential of Sales & Marketing

Listen Now: About the episode: Alignment between sales and marketing continues to be a prevailing topic of discussion. Despite their shared goal of driving business growth, their distinct approached often lead to divergent strategies and perspectives. During this episode the Marketing Gets Real podcast hosts Cari and Dana chat with industry pioneer Pam Didner

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S2 E3: Demystifying the Fear of AI Within B2B Marketing

Listen Now: About the episode: As If you’re a marketing pro eager to stay ahead of the cool stuff that happens when AI and marketing collide, this is the place for you! We’re here to spill all the juicy insights and practical tips for using AI tools in your marketing

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S2 E1: How B2B Marketers Can Find Opportunities in Chaos

Listen Now: About the episode: As we gather again to embark on our next thrilling podcast adventure, we can’t help but reflect on the whirlwind journey we’ve been on over the past couple of years. It has been nothing short of chaotic and exhilarating, hasn’t it?  Now, as we dive

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