Keep It Real Blog

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Great Company Culture Eats Foosball Tournaments for Lunch

Let’s take a walk back in time. Imagine that you’ve time-traveled back to 2015. You’ve landed an amazing role at one of your dream tech …

Sales EnablementStrategy and Planning
Best Practices for Smarter Sales Sequence Strategies

Sales development reps (SDRs) need more than talent to win deals — support from management …

Marketing Technology
Scrub, Rinse, Repeat: B2B Data Hygiene Tips

Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all …

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Do Your ABM and Demand Strategies Coexist?
Strategy and Planning

Do Your ABM and Demand Strategies Coexist?

Here’s how to make the most of these complementary marketing programs. Back in 2019, LinkedIn surveyed some 800 B2B marketers globally and found that well …

Never Have I Ever, Thanksgiving Edition

Never Have I Ever, Thanksgiving Edition

Families and friends are enjoying the comfort of holiday traditions, old and new. We asked the gord-geous UDG family to confess something crazy, funny, or …

Marketing TechnologySales EnablementStrategy and Planning

Conversational Marketing Trends (Q&A with Drift)

One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this …

Woman sits with laptop and works on b2b email marketing strategy.
Campaign ExecutionMarketing TechnologyStrategy and Planning

B2B Email Marketing: How To Lower Your Unsubscribe Rates With a Delightful Email Preference Center

Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a …

Colleagues discuss channel partner marketing resources.
Channel Marketing

Offering MDF Is Not Enough: How To Support Channel Partners With Marketing Resources They’ll Actually Use

Marketing development funds (MDF) — also known as channel or co-marketing programs — is one of the most common sources of friction between companies and …

The alarm clock on the laptop indicates the importance of email campaign timing
Sales EnablementUncategorized

When To Use Email Nurture Campaigns Versus Sales Sequences To Engage Your Buyers

Timing is everything. At least when it comes to nurturing your prospects and engaging potential buyers. We all know what happens when your message is …

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