Listen Now: About the episode: Telemedicine is a booming industry, having grown alongside a technology-focused world. But, how do you market a telemedicine company when your target audience is so overwhelmed, so busy with a pandemic that you can’t even reach them? It presents a big, big problem. Meg Hoyecki,
Listen Now: About the episode: How have things changed since Ari Fefferman began working in digital marketing at age 16? For starters, she no longer misses meetings because of an afternoon nap.As Director of Demand Generation for Fitbit Health Solutions, she’s too busy managing a creative team and staying on
Listen Now: About the episode: Marketing leaders know that in order to be effective they need to be flexible. The marketplace is always evolving and with it, the needs of the customer. To keep up, marketing teams must be able to rapidly adapt their strategies and tactics. Mac McConnell is
Listen Now: About the episode: Sales and marketing teams have a unique but symbiotic relationship. Sales need marketing to generate leads, while marketing needs sales to provide feedback on what’s working and what’s not. As one can expect, this can lead to massive mixups and mistakes that offer valuable lessons
Listen Now: About the episode: It’s no secret that managing partner expectations in the B2B world is a difficult task. The marketing team has to be strategic about how they communicate with their partners, and it can be hard to strike the perfect balance between being clear about what you
Listen Now: About the episode: Customer experience, go-to-market strategies, and global to local marketing strategies… oh my! This whirlwind of an episode covers just about every element of B2B marketing. It doesn’t stop there, either. You might even learn a thing or two about addressing expectations, big company cultures, the
Listen Now: About the episode: Imagine you’ve just landed your dream marketing job at one of the leading tech companies on the planet. You dive into making things happen — you have a strong plan, a strong team, and the budget you need to follow through on your vision. What
Listen Now: About the episode: Revenue marketing is a practice that has steadily grown in popularity. A recent study by the CMO Council showed how revenue marketing helped generate $7.5B of incremental sales for companies last year. There are many key aspects of this growing trend and it completely changes
Listen Now: About the episode: Tune in to the first episode of the Marketing Gets Real podcast, where our hosts, Cari and Dana, the founders of Unreal Digital Group, discuss their backgrounds in the business world and why this podcast came to be. Here you’ll be introduced to this season’s
