Keep It Real Blog

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Inspiration
Great Company Culture Eats Foosball Tournaments for Lunch

Let’s take a walk back in time. Imagine that you’ve time-traveled back to 2015. You’ve landed an amazing role at one of your dream tech …

Sales EnablementStrategy and Planning
Best Practices for Smarter Sales Sequence Strategies

Sales development reps (SDRs) need more than talent to win deals — support from management …

Marketing Technology
Scrub, Rinse, Repeat: B2B Data Hygiene Tips

Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all …

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Marketing Gets Real Episode #12 Event Marketing I Need More Bubbly for This!
Inspiration

Marketing Gets Real Episode #12: Event Marketing? I Need More Bubbly for This!

Nobody knows how to create buzz around a corporate marketing event like Stefanie Maragana. So, it’s no surprise to learn that she’s a beekeeper. Honest! …

Marketing Gets Real Episode #11 The Most Inspiring 50 Minutes You’ll Hear All Year
Inspiration

Marketing Gets Real Episode #11: The Most Inspiring 50 Minutes You’ll Hear All Year

Deanna Ransom is on a mission to empower women, strengthen diversity, equity, and inclusion (DE&I) in the workplace, and make the business world better, one …

Marketing Gets Real Episode #10: You Mean We’re Getting a Live Shrimp… In the Mail?
Inspiration

Marketing Gets Real Episode #10: You Mean We’re Getting a Live Shrimp… In the Mail?

Imagine this scenario: You have a product that you know can help people connect with their healthcare providers virtually while the entire world is on …

Marketing Gets Real Episode #9: Living Every Episode of ‘Silicon Valley’ in 37 Minutes
Inspiration

Marketing Gets Real Episode #9: Living Every Episode of ‘Silicon Valley’ in 37 Minutes with Ari Fefferman

Some people are born problem solvers, and Ari Fefferman is one of them. At age 16, her father asked her to build a website to …

Marketing Gets Real Episode #8: Keeping it ‘Dumb-@ss Simple’ With Mac
Inspiration

Marketing Gets Real Episode #8: Keeping it ‘Dumb-@ss Simple’ With Mac

When your plans fall apart, how rapidly can you shift gears without losing your mind? It’s a question we’ve all pondered over the past few …

Great Company Culture Eats Foosball Tournaments for Lunch
Inspiration

Great Company Culture Eats Foosball Tournaments for Lunch

Let’s take a walk back in time. Imagine that you’ve time-traveled back to 2015. You’ve landed an amazing role at one of your dream tech …

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