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Rethinking GTM
From Spray and Pray to Customer-Centric Relationships When did you last see a GTM strategy that grabbed your imagination, nailed your pain points, and made you feel heard? Never? Rarely? Whether you are in B2B or B2C, the GTM landscape is evolving, and a buyer-behavior ...
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Women leaders are at the core of the work at UDG. Our founders, Cari and Dana, are two amazing women that do more than just help B2B companies with demand ...
In light of the changing environment on the work and home fronts for Americans across the country and people around the world, we want to continue the celebration of Women’s ...
As a little girl, I dreamed of a woman president in my lifetime, and if I am honest, I dreamed it would be me. When Elizabeth Warren left the race, ...
In honor of Women’s History Month, we’re kicking off March with guest writer, Luann Abrams, CEO of CEOX. Luann is a fierce advocate for women accelerating into C-level positions, and ...
For companies that get it right, ABM promises some amazing business rewards: greater efficiency, bigger wins, higher close rates, better ROI, tighter sales and marketing alignment, and improved customer experiences. ...
The growing love for influencer marketing is finding its way into B2B strategies in every industry, but it’s important to understand the different types of B2B influencers and how to ...
Love is in the air. The love for influencer marketing, and no, we’re not talking about the familiar and most common influencers in the B2C world, such as popular Instagrammers ...
The everyday life of today’s consumer is flooded with marketing messaging. Think about all the emails, notifications, posts, product recommendations, and ads you consume in just one day. How much ...
Buyer personas. They’re at the heart of how you understand and approach your customers. Personas tell a story of the unique behaviors and goals of your ideal customers and how ...
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