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Rethinking GTM
From Spray and Pray to Customer-Centric Relationships When did you last see a GTM strategy that grabbed your imagination, nailed your pain points, and made you feel heard? Never? Rarely? Whether you are in B2B or B2C, the GTM landscape is evolving, and a buyer-behavior ...
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The B2B events and conferences scene continue to grow and thrive across all industries. Companies understand the major role that live events play in boosting brand awareness, increasing target audience ...
The traditional sales funnel is practically ancient in our modern, digital world. Popularized in a 1924 book, Bond Salesmanship, the sales funnel was created to help individual salespeople “lead a ...
Here are five marketing trends we’re exploring in 2020: 1. Geomarketing At its most basic, “geomarketing describes any form of marketing that incorporates location intelligence in order to improve the ...
‘Twas the night before Christmas, when all through the house, All marketers kept from stirring, Trying not to peek at emails and their wireless mouse. There were laptops and desktops ...
It’s the most wonderful time of the year, especially for advertising. During the holidays, marketing teams are supercharged with creativity, and customers are open to fun, delightful offers. We’ve checked ...
It’s the turn of another decade and 2020 is just around the corner. In the last ten years, technology has exploded, compelling some to name our new digital landscape as ...
Oof. It’s that time of year again where most Americans are groggily returning to work post-Thanksgiving in a tryptophan daze that’s unlikely to lift as the dread of leftovers loom ...
Holidays are meant to bring families and friends together to enjoy the comfort of traditions, old and new. This week, we asked some of the UDG team to reflect on ...
Geomarketing, geofencing, and geotargeting oh, my! If you’ve heard of one of these GEOs, you may be thinking, “If I heard one, I’ve heard them all. Aren’t they all the ...
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